Simple ways to talk about yourself & your business in a way that builds trust and credibility!

One of the things I spend a lot of time going over with my web design clients is their ABOUT page. I feel like it's a page that's often overlooked, but as a website user, I know from my personal experience when I'm considering a product or a brand, I look for what their ABOUT page has to say. I want to know a company's mission, how long they've been in business, what makes them credible... the list goes on. 

Whether you want to update your existing website to better tell your story, or you're in the planning phase for your brand or business, here are 5 things every ABOUT page should have. 

1.  Your Credentials & Experience
   You are not the only person that does whatever your business does. So what are your unique credentials or background experience? Tell your audience what you specialize in. Your About page is a great place for icons and awards if applicable. It's also the place people will go to learn more about YOU so tell them how you got started.
   
   
2. When You Started 
   Your About page should tell people how long you've been in business. Whether you're a startup that launched 18 months ago, or you've been family owned for 3 generations, this is the place to discuss your company history. If you're an older company, take advantage of your longevity and talk about how you've grown and changed. If you're a new company or you're just launching a side hobby turned business, emphasize the experience and knowledge you have which has led you to the place you're in now. 
   
   
3. A Photo of YOU and/or Your Team
   If you're the face of your company, put it on your website. If you are a large company with many team members, people want to know who they are hiring or talking to when they call your phone number. A well done About or Team page can make your brand stand out, so invest in professional head shots to make you and your staff look great!
   
   
4. Your WHY or Your Goal
   Yes, this is the place for you to tell people what makes your heart beat faster, what inspired you to what you do and why you're passionate about it. This is the place to say "At XYZ, our goal is to etc etc etc..." And really mean it! Are all your products organic? Do you source your products locally? Do you have a passion for empowering women? Or does your business give back to charity? This is where you can talk about ALL of those things! 
   
   
5. Your Personality
   Last but not least... Your About page should have some personality. It's okay to write how you speak and make your bio sound welcoming. It's okay to share some of your personal favorites or let people know you're a dog friendly establishment, committed to the "adopt, don't shop" movement. It's okay to say what you love about what you do, or what you don't love! Humor is great... If you can make a potential customer laugh or smile without even meeting you... Then you're doing something right! You're building trust and credibility before they've even made a phone call or filled out a contact form. Let your personality shine! Even if you're a big corporate business, you can soften things up with some lifestyle photos of your team working together or an agent closing a deal with some happy clients. A smile goes a long way!

Need help conveying your message or telling your story? Crafting your brand strategy is an intricate process, a journey that the Rachel Kline Creative team can guide you along. We'll work together to find your voice and establish your brand or business online. Contact us today for a free 30 minute consultation.