Branding is the first step of any website design project. Branding is more than a fancy mood board or a logo. Your brand includes the visual guidelines that makeup your aesthetic - the fonts, colors and textures - and the "voice" behind every heading, title and statement on your website or in your messaging.

If your branding is incomplete or inconsistent, it's hard to design a website that makes any sense. When we sit down with a client to perform a brand personality assessment, making sense of your business and what you offer is our goal. Beyond that, we want to know things like, what sets you apart, what do you do differently and what are you most passionate about. We'll help you get clear on your offerings and your style, and you'll know your ideal client by name. In addition, our branding guru, Susan, will work with you to define what we call your brand promises.

Brand promises are a statement of what your business stands for, so they are meant to be short, concise, and personal. What we are aiming to express with our Brand Promises is the answer to WHO we are, WHAT we do, and HOW we help our dream customers.

BRAND PROMISES GUIDE:

- Who you/your business are (I promise you I am this way______)
- What you/your business do (I promise you this is what I'm here for_______)
- How you/your business help (I promise I am meeting a core need for you________)

Note: you don’t have to write a brand promise per each of these, the promises just have to speak to those answers.

This guide is a great starting place for anyone that's just launching a business, or redesigning an existing website. Getting a fresh perspective on your Who, What, and How will help you with everything from your visuals and your look, to your brand voice and your promises - which may have changed over time.

Are you looking for help with branding, logo design or your website? You're in the right place. Give our brand promises guide a start and then contact us for a free consultation. We can't wait to hear more about your Who, What and How.

-Rachel