Streamline your systems and processes with a well designed website

A website should look great and show off your products or services but it should also be functional -- serving both your potential customers AND your business. Many of the clients I work with are unaware of the benefits a well designed website has to offer, like email integration, online scheduling systems or custom forms to collect data from potential customers or employees. If your website could use an upgrade and you want to learn how to make your site work for you, keep reading, or contact us today for a free consultation.

1. Use Your Website to Capture Customer or Potential Client Data
Whether you're trying to grow your email list or you want to collect information from potential clients, your website can do the work for you! How? You can add newsletter sign up forms to your site's main pages or create a pop up with an email address required to receive a discount code. (Who wouldn't type in their email address for a coupon? It gets me every time!) You can also use your website to collect potential client data. This can save you time emailing back and forth or retyping the same questions over and over again. Simply design a "new" or "potential client" page on your site with a custom questionnaire. When someone inquires about your services, send them the link and ask them to complete the form. Voila, your life just became easier and you'll have all the info you need to set up a call or move forward.

2. Use Your Website to Eliminate Extra Steps
If you're implementing newsletter sign up forms and collecting email addresses from website users, be sure your forms are connected to Mail Chimp or your email service. Most plugins offer integration with Mail Chimp, Constant Contact, Google Sheets, and other major email providers so that when someone fills out a form they're automatically added to a list of your choice -- saving you the extra steps of adding each person manually.

Your website can also help with hiring if you're trying to weed through the competition and find the right person for your team. Simply add your applications and job descriptions to your website. Instead of emailing each individual who inquires, post the application link and let your website work for you. You can develop a custom employee questionnaire so the answers come to you in an email, or upload a PDF for people to download and complete. You can create a custom form for just about anything, so if you find you're regularly asking people for the same information, get the questions online and save yourself countless phone calls or emails.

3. Use Your Website for Online Scheduling, Menus and Pricing
What are the things people call or inquire about most often, that could be posted on your website? There are plugins for nearly everything when it comes to scheduling. From salons to coaching to Airbnbs and rentals, find a plugin that works for your business and let it simplify your booking processes. When it comes to menus you can do the same. Whether you own a restaurant or a spa, people want to know what you have to offer and how much things cost before they order or book your services. When the info is on your website your life is made easier -- you've potentially weeded out any clients/customers who don't like your prices or can't fit into your schedule, and you've also saved yourself time replying to messages or answering phone calls.

Does your website need some help? Are you ready to make your site work for YOU? Contact us today to get started.